Building A Better Bronco

 For the 2004 season Ford introduced the Bronco concept vehicle, harkening back to the original while managing to look modern at the same time. It's a market niche that only the Jeep Wrangler fills, except that the Wrangler is just a smidge too small. That's the hole the original Bronco exploited, and they are vehicles much loved by Ford truck fans to this day.

 Of course, there are no plans to make the Bronco, and once again Ford has let the competition beat them to the punch. 2007 marks the arrival of the FJ Cruiser from Toyota.

 Taking the Bronco concept to heart, but adding secondary suicide doors, this one is going into production. Another throwback, this time to Toyota's original Land Cruiser (lovingly called the Land Crusher by fans), it's everything that the Bronco could have been if Ford would have stepped up to the plate. Sadly, once again, we see another domestic manufacturer content to follow instead of leading the pack. Whatever happened to the company that brought out the Taurus and changed the world?


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