If At First You Don't Succeed...

 Give up! Apparently, so sayeth GM about it's line of minivans. The Detroit News is reporting that GM is probably going to drop out of the segment, instead focusing on crossovers. Umm, yeah.

 "We do believe it is a declining segment," GM Vice Chairman Bob Lutz told The News on Tuesday. "Our new crossovers, Acadia, Outlook and Enclave with their three rows of seats and economical V-6 engines, can meet the same customer needs, minus the 'Soccer Mom' stigma.."

 Yeah, it was worth it to spend all that money to redesign GM's full-size SUV's that aren't selling. Of course, having a coherent naming strategy would have helped too. Astro, Lumina APV, Venture, and now Uplander. Hard to make a name for yourself if you keep changing your damn name. Abandoning market segments is not a way forward, but I guess in GM's case there is no way forward. It's all downhill from here on out.


Blogger Templates