The sales results for the Nissan Titan are out, and it has not met sales expectations. Instead of capturing 5% of the market, it now stands at about 2.6%. So is the Titan a failure? Absolutely not.
Like anything worth doing, it's going to take time for the Titan to hit it's stride. The truck is supremely capable, and unlike the Toyota Tundra, it's out the gate full-sized and with a V8. So why the weak start?
There's a reason that full-size trucks are the last bastion of the domestic automakers. For a long time there were no other choices. While full-size truck customers seem to be lmore loyal than car buyers, I believe that's more from a lack of choices in the market.
There's nowhere left for the domestic's to hide. The Titan is here, and a new, larger Tundra is on the way. It's not going to be a dramatic changing of fates, but change is on it's way. If the big three think that the loyalty of their customers are going to keep them competitive, then they haven't been paying attention the last thirty years.
1 hour ago