The effect of the Employee Discount programs is turning out to be increased market share for the Big 3, with sales for the month of July up dramatically, but this is a silver cloud with a dark lining. GM is up 42%, Ford 27%, and Chrysler up 11%, but instead of hurting the sales of the Japanese Big 3, their sales are also up, Toyota at 17%, Nissan at 16%, and Honda at 22%.
What thi means is that people who were originally going to buy a domestic model anyways bought their car earlier than they originally planned, but conquest sales didn't happen. Look for a big drop in August sales when the discount programs end. As Homer Simpson would say, "D'oh!"
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