Hope Springs Eternal

 What you see here is Isuzu's new i-series truck, a clone of the Chevy Colorado/GMC Canyon. It's disappointing that there's not a more marked difference in style from the Chevy and GMC models, and it's clearly a stop-gap measure to give Isuzu dealers something to sell besides the lonely Ascender.

 If Isuzu really wants these new trucks to be successful, they will need to make them standouts. We know Isuzu has the stylists to make them something unique, just look at the Axiom and Vehi-cross. Me-too design is not going to save the brand, it needs an identity, something that would make you choose it, not just happen upon it because the Isuzu dealer was next to the Chevy Dealer and you got a better price on it.


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