According to Ford, this is bold, passionate design. Sorry, three vertical bars making up the grill does not make people want a car on an emotional level. What's really sad is that the basis for the Fusion does have passion, the Mazda 6.
The Fusion is not going to be the equivalent of the 1986 Taurus in terms of style impact, anf that's what Ford really needs right now. Back in the eighties Ford led in styling while Chrysler cars were all formal and frumpy. It's reversed now, something Ford should never have let happen. Hell, even Volvo's have a dash of passion in their design, who could have predicted that? C'mon Ford, you're better than this.